Consumer packaged goods brands are facing a moment of reckoning. Retail consolidation. Private label pressure. Shifting consumer behavior. The brands that will win are not the ones with the biggest ad spend. They are the ones with the courage to adapt and the systems to make customers stay.
Kodak invented the digital camera and buried it to protect film. Blockbuster had the chance to buy Netflix for $50 million and laughed it out of the room. The CPG industry has its own version of this story playing out right now. The brands defending their current position instead of building their next one are making the most dangerous bet of all.
Jason Milen spent decades inside a multigenerational business that learned this lesson firsthand. In 1998 they sold instead of adapting, and it cost them millions. His keynote shows CPG leaders the hidden cost of inaction and delivers the B.E.T. Framework, a proven system for taking calculated risks and creating momentum before the market forces your hand.
In a world where consumers have unlimited choices, brand loyalty is not a given. It is engineered. Jason’s Like, Love, Loyalty framework shows CPG leaders how to move beyond the transaction and build the kind of consumer relationships that survive price competition, category disruption, and shifting retail dynamics.
Jason’s message is built for CPG audiences because it addresses the two forces reshaping the industry: the need to take smarter risks before disruption forces your hand, and the need to build loyalty that survives the next private label, the next discount competitor, and the next shift in consumer behavior.
Every keynote is fully customized to your brand portfolio, category, and organizational goals so the insights feel immediately relevant and actionable.
Key Value Points:
Jason began his career inside a multigenerational business where success depended on closing the next deal. Over time, he saw firsthand how transactional growth created pressure, volatility, and burnout.
Everything changed when he shifted from chasing one-time purchases to building experiences customers wanted to return to again and again.
That shift became the foundation of Like, Love, Loyalty™, now used by organizations across industries, including CPG, to rethink shopper loyalty, team alignment, and predictable growth.
Grew membership from
216 to 6,000+
per location
Increased recurring revenue by
$13M annually
Scaled from
9 to 34 locations
in under 18 months
Co-Founder, YoGallery Wellness
Jason helps automotive audiences rethink how growth actually works. The shift is from incentive-driven volatility to consistent, reliable success built on customer loyalty, trust, and long-term relationships.
