I recently did a guest interview on Marc Koehler’s Surfacing Leaders Podcast, “Stop Chasing Customers and Start Building Believers with Jason Milen,” and I’d love for you to hear it!

Marc is a former U.S. Navy Nuclear Submarine Officer, Best Selling Leadership Author, 35+ Year Sought-After Elite Leadership Expert, and Founder of the Leadership Development and Research Firm, Lead With Purpose.

In this episode, Marc and I dive into what it takes to shift from chasing one-time transactions to building long-term customer loyalty that strengthens both businesses and the people who lead them. We talk about lessons from growing and reinventing a multigenerational family business, what happens when organizations lose customers and must rebuild trust, and why membership-based thinking creates stability and freedom for leaders.

Here’s what you’ll learn:

• How loyalty becomes a leadership strategy, not just a marketing tactic
• Why predictable revenue creates stability for teams and organizations
• What leaders can do when customers disappear and momentum slows
• How building believers changes the way businesses grow and endure
  
  

If you’re a leader, business owner, or someone thinking about how to build something designed to last, this conversation offers practical insights you can apply right away.

Listen to the episode on your favorite streaming platform, or tune in now below: